Computer Futures, the specialist tech recruitment arm of the UK-based, SThree PLC, has announced the launch of its new branding as it aims to strengthen its position in the market.

It’s the latest part of the brand’s development and follows the arrival of Stephanie Herrera as the company’s Global Vice-President of Salesforce Practice, in January this year.

And it comes just months after Computer Futures was named as a registered consulting partner of Salesforce in the UK, US, Benelux, Germany, Austria, Switzerland and Japan.

The refresh is the first of five projects being undertaken by SThree, as the company continues to invest in its brands to ensure they continue to connect with skilled people and companies across the STEM sectors.

Dave Rees, Chief Sales Officer at SThree, said: “We’re delighted to be launching our new branding for Computer Futures as part of our ongoing investment in our brands and to support our growth strategy.

“As the STEM sectors continue to grow rapidly, our focus is on making sure that our specialist brands continue to connect with the skilled people and companies that are driving change across the world.

“The refreshed look will not only provide a clear and consistent brand proposition and look and feel but will underpin our efforts to be the number one STEM talent provider in the best STEM markets.”

Mike Brooke, SThree’s Head of Brand, has overseen the Computer Futures refresh.

He added: “As a leading global tech recruitment company for over 30 years, we felt it was important to maintain some continuity in the brand, while evolving the look and feel to embrace the opportunity ahead.

“Our new branding will ensure Computer Futures connects more effectively with the best talent and companies within the niche sectors we focus on, while delivering on our vision and strategic goals.

“Going forwards, we’ll be focusing on refreshing the Real brand and will launch that work later in the year, so watch this space.”