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Evolving our brand

The future of work is changing. So are we, with a new brand identity that celebrates STEM specialists and a bold promise to elevate expertise and energise progress for everyone.

Since day one, back in 1986, we’ve been helping organisations to adapt, innovate and thrive with the specialist people they need. And we’ve grown with them, changing lives and communities for the better.

But, with surging demand for specialist skills in science, technology, engineering and mathematics, plus radical changes to the world of work, we’re just getting started.

“We’re establishing ourselves as the global STEM-specialist talent partner, thanks to our house of specialist brands and 2700+ recruitment experts across three continents,” says Marie Wills, SThree’s Global Brand Director.

“We’ve evolved the SThree brand to bring our unique story to life, reflecting who we are today and where we’re heading, as well as our past success. Now we’re modern and distinctive so we can create outstanding experiences – both physical and digital.”

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“We’re establishing ourselves as the global STEM-specialist talent partner, thanks to our house of specialist brands and 2700+ recruitment experts across three continents. “We’ve evolved the SThree brand to bring our unique story to life, reflecting who we are today and where we’re heading, as well as our past success. Now we’re modern and distinctive so we can create outstanding experiences – both physical and digital.” Marie Wills, Global Brand Director, SThree

Our purpose of bringing skilled people together to build the future is still core to who we are. After all, the professionals and organisations we connect are solving some of the world’s most complex challenges – from developing vaccines to enabling the shift to renewable energy.

“We also wanted to articulate what we do and how we’re different more clearly,” added Wills. “So, after listening to clients, candidates and colleagues, we developed a new brand promise: ‘elevate expertise and energise progress’.”

This promise reflects how we unbox STEM professionals’ careers with hard-to-find roles and power vital industries with in-demand skills. It was also the creative hook Kasey Ly, Interim Head of Design, needed to develop our dynamic, impactful and imaginative new identity.

“The biggest change was putting specialists at the heart of everything, carefully balancing the presence of SThree with recognition of their skills and impact,” says Ly. “I think we’ve achieved that, especially through photography. By shooting our own and featuring real candidates, we’ve captured the essence of our brand authentically.”

With thousands of recruitment companies out there, what else have we done to stand out?

“Our colours reflect our passion for what we do, our adaptability and the confidence and energy of STEM specialists, but they also differentiate us in the market where blue, green and white dominate,” says Kasey. “Leading with charcoal creates a timeless feel and makes our vivid colour gradient and hero photography even more powerful by contrast.”

How our brand sounds is just as important as how we look, so you may start to notice some changes in the way we write – we call it our tone of voice.

“The challenge was coming up with a way of writing that expressed the unique SThree personality but would also be understood across different continents and cultures”, says Alex Ferguson, Communications and Copywriting Director at Brave and Bright.

“Every time we communicate, we want to sound expert, energetic and empowering, but, whether we’re guiding or inspiring people, we need to be clear above all else."

Like the specialists and organisations we partner with, our brand will keep evolving. We’d love to know what you think. Please let us know by completing a quick form.

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